@article {396, title = {Antecedents of Behavioral Intention to Use Mobile Telecommunication Services: Effects of Corporate Social Responsibility and Technology Acceptance}, journal = {Sustainability}, volume = {7}, year = {2015}, pages = {11345}, abstract = {

The concepts of corporate social responsibility (CSR) and user experience have been identified as core determinants of the success of service providers. Accordingly, practitioners and researchers have investigated the effects of service providers{\textquoteright} CSR and user experience on behavioral intention to use a particular service. Based on the importance of these concepts, the current study integrates subjective dimensions of CSR with the technology acceptance model (TAM) to explore whether the CSR efforts of mobile telecommunication services providers and the service acceptance of their customers have significant effects on behavioral intention to use a service. We apply structural equation modeling and find that two factors from the TAM (i.e., usefulness and ease of use) as well as economic, social, and environmental responsibility are significantly related to customer attitude and satisfaction. Moreover, our results show that there are significantly positive relationships between customer attitude and behavioral intention to use a service, as well as between customer satisfaction and intention. Practical and theoretical implications along with notable limitations of the current study are presented.

}, issn = {2071-1050}, doi = {10.3390/su70811345}, url = {http://www.mdpi.com/2071-1050/7/8/11345}, author = {Lee, Sanghoon and Park, Eunil and Kwon, Sang Jib and Angel P. del Pobil} } @article {395, title = {Determinants of Behavioral Intention to Use South Korean Airline Services: Effects of Service Quality and Corporate Social Responsibility}, journal = {Sustainability}, volume = {7}, year = {2015}, pages = {12106}, abstract = {

Since the introduction of corporate social responsibility (CSR), it has become an important duty of companies and organizations. In addition, academic and industry researchers have attempted to explore the effects of corporate social responsibility on firm performance. To this end, this study examined how corporate social responsibility and service quality are notably associated with customer satisfaction and behavioral intention to use by employing a structural equation modeling method. A research model with nine constructs was introduced and the findings revealed that economic, social, and environmental responsibility, as well as in-flight service quality, significantly determined customer satisfaction, while there were notable connections between customer satisfaction and behavioral intention to use. However, service quality at airports did not have a significant effect on satisfaction. The practical and theoretical implications of the current study are discussed.

}, issn = {2071-1050}, doi = {10.3390/su70912106}, url = {http://www.mdpi.com/2071-1050/7/9/12106}, author = {Park, Eunil and Lee, Sanghoon and Kwon, Sang Jib and Angel P. del Pobil} }